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Seven Tips for Getting Referrals
- End each conversation, email, and letter with “I will always take the time to meet with anyone you refer to me.”
- Adopt a referral mindset. Clients prefer it, and it’s cost effective. Look for opportunities and except to give and get referrals.
- Enhance referablility by exceeding expectations, solving problems, and valuing customer complaints.
- Prospect for referrals.
- Serve before you sell
- Discuss value you gave
- Let others know you are building your business through referrals
- Ask directly for referrals.
- Explore ways to be introduced to new clients:
- Have them write a note in the brochure you are sending to new prospect
- Have them ad PS to a letter you’re sending to prospect
- Have source send prospect an email
- Take source and prospect to lunch
- Attend source’s association meeting
- Treat source and prospect to activity
- Market to niche
- Form alliances with suppliers to your clients
- Look for overlaps in related industry and market to them
- Read what they read and write for them
- Write news releases.
