Linda Henman

ph. 636.537.3774

Seven Tips for Getting Referrals

  1. End each conversation, email, and letter with “I will always take the time to meet with anyone you refer to me.”
  2. Adopt a referral mindset.  Clients prefer it, and it’s cost effective. Look for opportunities and except to give and get referrals.
  3. Enhance referablility by exceeding expectations, solving problems, and valuing customer complaints.
  4. Prospect for referrals.
    • Serve before you sell
    • Discuss value you gave
    • Let others know you are building your business through referrals
    • Ask directly for referrals.
  5. Explore ways to be introduced to new clients:
    • Have them write a note in the brochure you are sending to new prospect
    • Have them ad PS to a  letter you’re sending to prospect
    • Have source send prospect an email
    • Take source and prospect to lunch
    • Attend source’s association meeting
    • Treat source and prospect to activity
  6. Market to niche
    • Form alliances with suppliers to your clients
    • Look for overlaps in related industry and market to them
    • Read what they read and write for them
  7. Write news releases.